Viet Nam- Timeless charm

"Vietnam-Timeless charm" and the five colorful petal lotus have just been approved by the Minister of Culture, Sports and Tourism to be the new slogan and logo of National Tourism Promotion program in the period 2012-2020.

Inheriting the success of the previous slogan “Vietnam – The Hidden Charm” in the period 2005-2011, Viet Nam – Timeless Charm brings a feeling of wide-open horizon of space, time as well as the diversity of tourist products in Viet Nam.

The new logo was designed by Artist Tran Hoai Duc, using the image of lotus to symbolize the beauty of Vietnam and it's people souls.

The five petals of the lotus with five different colors symbolize the charm and development of Viet Nam tourism. Colors of lotus indicates diversity of tourist products, fantastic experiences and beautiful feelings of tourists to Viet Nam in which, the blue for sea and island tourism, green for eco and natural tourism, orange-yellow for cultural and historical tourism, violet for adventure tourism and pink for hospitable and dynamic Vietnamese. The image of blooming lotus represents for a new developing stage of Viet Nam tourism industry.

The launch of new slogan and logo plays an important role to develop Viet Nam tourism brand aiming to convey the sector's message as well as to bring positive feelings for visitors.

It is hoped that the new slogan and logo will contribute to improvement of Vietnam's image, brand and competitiveness to attract more international tourists to Viet Nam.

Thanh Pham (TITC) 

2012, the year of Dragon, what you need to know about dragon in Vietnam

In Asian myths, no creature is as impressive as the dragon. For Vietnamese peasants, the dragon was a vivid symbol of the fourfold deity-clouds, rain, thunder and lighting. Represented by an S shape, dragons are depicted on artifacts dating back to the Dong Son-Au Lac culture, which existed in northern Vietnam in the first millennium B.C. Later came the cult of Tu Phap, or the Four Miracles. Long ago stargazers identified the Dragon constellation made up of seven stars arranged like an S. The brightest star is the Mind (Tam), also known as the Divine (Than) star. The word Than may also be read as Thin (Dragon), which denotes the third month of the lunar calendar and represents the Yang vital energy.

Dragons were also associated with kingship. Every Vietnamese person knows the legend of Lac Long Quan and Au Co. Lac Long Quan (King Dragon of the Lac Bird Clan) is known as the forefather of the Vietnamese people. He is said to have been the son of a dragon, while his wife, Au Co, was the child of a fairy. Their eldest son, King Hung, taught the people to tattoo their chests, bellies and thighs with dragon images to protect themselves from aquatic monsters.



During the Ly Dynasty (11th to early 13th centuries), the dragon became a common decorative motif in plastic arts. In the royal edict on the transfer of the capital to Thang Long in 1010, it was written: "The Capital is chosen due to the lay of the land, which affects a coiling dragon and a sitting tiger".



Legend has it that on the sunny day when the royal barge landed at Dai La, the king saw a golden dragon rise into the sky. Taking this as a good omen, he named the new capital Thang Long, or City of the Soaring Dragon. The modern city of Hanoi stands on this same site.



The Ly king had a cluster of shops and inns built up to the walls of an ancient temple once dedicated to the dragon deity. One night, the dragon deity revealed himself in the form of a violent northerly wind, which knocked down all of the houses but left the temple intact. Following this event, the king cheerfully proclaimed: "This is the Dragon God, who takes his charge over earthly affairs".



The Ly dragon was derived from India's mythical Naga, which Southeast Asian peoples influenced by Indian mythology had transformed into a sea god. The Ly depiction of the dragon is both sophisticated and unique. The dragon's elaborate head is raised, flame-co loused crest thrust out, a jewel held in its jaws. Its main, ears and beard flutter gracefully behind, while its lithe, undulating body soars above the waves. The dragon was usually depicted inside a stone, a piece of wood, a bodhi leaf, or a lotus petal. Dragon images appear on the pedestals of statues of Amitabha Avalokitecvara (Kwan Kin), on cylindrical stone pillars in the hall dedicated to heaven in Thang Long Citadel, and on a five meter-high hexagonal stone pillar in Giam Pagoda in Bac Ninh province. The latter is considered by art historians to be a colossal linga. Lingas symbolize the male Yang element, while dragons symbolize the Yin element.



That dragons, or long, associated with royalty, are revealed by the names given to the king's personal effects and person, such as long con (royal tunics), long chau (royal boat), long thi (royal person), and long dien (royal countenance).



Tran dynasty dragon
During the Tran Dynasty (early 13th to end of 14th centuries), the dragon retained the sophisticated style of the Ly dragon, yet changed to reflect the greater authority of the dynasty which defeated invading Mongol forces three times. The image became more detailed, with a large head, forked horn, four fierce a claws (stone carving in Boi Khe Pagoda), and a massive, rounded body, covered in carp scales (Pho Minh Pagoda).



The dragon took on a whole new appearance under the Le Dynasty (early 15th to end of 18th centuries). With a raised head, forked horn, wide forehead, prominent nose, large, forceful eyes, five claws, and two splayed feet, a dragon crept up the balustrade of Kinh Thien Hall's central staircase. This fierce and imposing dragon was clearly a symbol of royal authority. Examples of Le era dragons may be found carved in stone in Co Loa Temple, carved on wooden doors in Keo Pagoda, and carved in the royal stone bed in Dinh Temple.

Le dynasty dragon
The Nguyen Dynasty (early 19th to mid 20th centuries) had dragons much like those of the Le. The top ridges of palace roofs were decorated with undulating dragons covered in sparkling porcelain tiles.



Initially, dragons in Vietnam were associated with water and Yin energy. Dragons were popular among the common people, who believed that rain was created by nine dragons, which took water from the sea to pour down on the rice paddies. The dragon dance, a great favorite among people of all walks of life, was used to invoke rain.



Many place names in Vietnam bear the word long (dragon), as in Ha Long Bay (Where the Dragon Descended) or the Cuu Long River (Nine Dragons).



Dragons occupied the top position in traditional geomancy, especially for sovereigns. It was said that Le Hoan was able to found the Anterior Le Dynasty (980-1009 A.D.) because his grandfather's tomb was situated on a "vein in the dragon's jaw". The Royal Chronicle of the Restored Le Dynasty contains a story about Prince Lang Lieu, who saw a black dragon perched on his father's tomb. "Golden dragons for emperors, black dragons for kings," states this ancient text.



Like Chinese monarchs, Vietnamese sovereigns chose the dragon as the symbol of their power. But unlike the Chinese dragons, which were shown descending from heaven and spitting fire, the Vietnamese dragons were shown ascending from water. Though imposing and fierce, the Vietnamese dragons were never threatening.

Top 8 things Vietnamese families always do for Tet, New Year

1. Clean and decorate the home
Homes are often cleaned and decorated before New Year's Eve. Children are in charge of sweeping and scrubbing the floor. The kitchen needs to be cleaned before the 23rd night of the last month. Usually, the head of the household cleans the dust and ashes (from incense) from the ancestral altars. It is a common belief that cleaning the house will get rid of the bad fortunes associated with the old year. Some people would paint their house and decorate with festive items.

2. Literally means "getting new clothes"
This is often the most exciting part of the Vietnamese New Year among children. Parents usually purchase new clothes and shoes for their children a month prior to the New Year. However, children cannot wear their new clothes until the first day of the New Year and onward. The best outfit is always worn on the first day of the year.

3. Farewell ceremony for the Kitchen Gods (Ong Tao)
Seven days (the 23rd night of the last lunar month) prior to Tet, each Vietnamese family offers a farewell ceremony for Ong Tao to go up to Heaven Palace. His task is to make an annual report to the Jade Emperor of the family's affairs throughout the year.

4. New Year's Eve
However, in a literal translation, it means "Passage from the Old to the New Year". It is a common belief among Vietnamese people that there are 12 Sacred Animals from the Zodiac taking turn monitoring and controlling the affairs of the earth. Thus, Giao Thua (New Year's Eve)is the moment of seeing the old chief (Dragon for 2000) end his ruling term and pass his power to the new chief (Snake for 2001). Giao Thua is also the time for Ong Tao (Kitchen God) to return to earth after making the report to the Jade Emperor. Every single family should offer an open-air ceremony to welcome him back to their kitchen.

5. The Aura of the Earth
Giao Thua is the most sacred time of the year. Therefore, the first houseguest to offer the first greeting is very important. If that particular guest has a good aura (well respected, well educated, successful, famous, etc.), then the family believes that they will receive luck and good fortune throughout the year. The belief of xong dat still remains nowadays, especially among families with businesses.

6. Apricot flowers and peach flowers
Flower buds and blossoms are the symbols for new beginning. These two distinctive flowers are widely sold and purchased during Tet. Hoa Mai are the yellow apricot flowers often seen in Southern Viet Nam. Hoa Mai are more adaptable to the hot weather of southern regions, thus, it is known as the primary flower in every home. Hoa Dao are the warm pink of the peach blossoms that match well with the dry, cold weather from the North. Tet is not Tet if there is no sight of Hoa Mai (south) or Hoa Dao (north) in every home.

7. Giving away red envelopes (filled with lucky money)
This is a cultural practice that has been maintained for generations. The red envelopes symbolize luck and wealth. It is very common to see older people giving away sealed red envelopes to younger people. Before the younger ones could receive the envelopes, they have to perform a certain greeting. Here is a sample of a greeting I might have to say to the Professor:
-Thua thay, nam moi, con xin kinh chuc thay duoc doi giau suc khoe va gia dinh an khang thinh vuong! (Dear teacher, this New Year, I am respectfully wishing for you to have an abundance of strength and physical wellness, and your family to live in peace and prosperity).

Reciprocally, the older ones would return good advice and words of wisdom, encouraging the younger ones to keep up with the schoolwork, live harmoniously with others, and obey their parents.

This greeting ritual and Li Xi is also known as Mung Tuoi, honoring the achievement of another year to one's life.

8. Making offers for the Ancestors
This ceremony is held on the first day of the New Year before noontime. The head of the household should perform the proper ritual (offering food, wine, cakes, fruits, and burn incense) to invite the souls of the ancestors to join the celebration with the family. This is the time families honor the souls of their ancestors and present the welfare of the family.

A panoramic view of HCM City

Ho Chi Minh City, once dubbed "the Pearl of the Far East", is now transforming itself into one of the major economic hubs of the region. Viewing from high above, one can see the rapid development taking place all over the city.
Photographer Nguyen The Duong took a series of panoramic pictures of Ho Chi Minh City, from different high points around the city.

View from Sailing Tower, District 1

View from Diamond Island, District 2

View from University of Law, District 4

View from Vincom Center, District 1

View from Vincom Center, District 1

View from Vincom Center, District 1

View from KENTON, District 7

View from HAVANA, District 1

View from the 50th floor of Bitexco Financial Tower, District 1

View from the 50th floor of Bitexco Financial Tower, District 1

View from the 45th floor of Bitexco Financial Tower, District 1

View from Saigon Pearl, District 1

View from Diamond Plaza, District 1

View from Thu Thiem, District 2

View from Thu Thiem, District 2

An ancient ceramic village in Hoi An

Located in the city of Hoi An in central Quang Nam province, the ancient ceramic village of Thanh Ha has existed for more than 500 years, and has well upheld its traditional craft of making ceramics.

In the 15th century, artisans from Thanh Hoa province settled in Hoi An and established the village. They practiced their traditional craft and handed it down to the present-day potters.

In the 16th and 17th centuries, the craft flourished together with the rapid development of Hoi An, providing ceramic products to the whole central region.

Thanh Ha ceramics and other crafts, such as Kim Bong wood making, Cam Kim mat making and Tra Que vegetable growing, have contributed to the creation of a series of craft villages around Hoi An city.

Ceramic products of different shapes and sizes are produced in Thanh Ha, including pots, bowls, vases, cups, jars, bricks, tiles, and other things of artistic values.

Currently, about 20 local households are engaged in making ceramics, which are renowned for their unique features, distinctive characteristics, and special colors as they are manually made and burned in kilns.

A corner of ceramic craft village.

An ancient temple in Thanh Ha village.

Making ceramic products in a traditional way.

Heating ceramics.

Preparing raw materials.

Working in pairs.

Shaping ceramic products.

Traditional ceramic products.

Decorating pottery products.

New designs.

Cau (Bridge) Pagoda.

Sculpturing with a flourish.

A good try by tourists.

A model of ceramic cultural park.

An Giang hosts Khmer sport, cultural festival

An ethnic Khmer cultural, sports and tourism festival will open in the Mekong Delta province of An Giang tomorrow, organisers have announced.

The five-day festival, held at the Xuan Bien Industrial Park in Tinh Bien District, will highlight a variety of cultural activities including long-boat races, fashion shows of traditional Khmer costumes, traditional food, exhibitions and cross-border cultural exchanges. Cultural and scientific seminars will also be part of the event that is held every three years.

Ho Viet Hiep, Deputy Chairman of An Giang People's Committee, head of the organising board, said organising the festival in a border district like Tinh Bien will help attract large groups of Khmer people from Cambodia to the festival.

He said the annual ox race, a traditional event of the Khmer people in the Mekong Delta provinces of Vietnam, will be one of the highlights of the event.

Local companies will display their products at 50 booths while Cambodian firms will display theirs at 15 other booths at the festival, Hiep said.

(Source: VNA)

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